For many sales and marketing professionals, terms like artificial intelligence, machine learning, and master algorithm can sound like a foreign language. But in reality, artificial intelligence (or AI for short) is the next big tech revolution knocking on our door, earning and saving money for companies that deploy these self-driving algorithms. AI can help companies discover insights quickly, enhancing — not replacing — the overall value delivered by sales and marketing teams. The most recent research from Salesforce suggests that marketers expect the use of AI to grow by 53% over the next two years, a rate much higher than any other type of technology. So don't be afraid of our robot overlords - learn more about how machines taking on difficult and repetitive tasks will improve production for both sales and marketing. A brief history of artificial intelligence In 1950, Alan Turing developed the Turing test – a test of a machine's ability to exhibit intelligent behavior equal to or indistinguishable from that of a human.
Essentially, Turing challenged a human to Employee Email Database write notes and interact with another human as well as a computer; the machine won the game when the player playing the role of interpreter could no longer distinguish the other player's computer. By carrying out this test, he sought to answer the question "can a machine demonstrate general intelligence?" to which the answer is - "every aspect of learning or any other characteristic of intelligence can be described with such precision that a machine can be designed to simulate it." Today, artificial intelligence features abundantly in the sales and marketing landscape, from website chatbots to predictive segmentation. AI can find rich patterns in data, which is extremely time consuming for us humans, and use those patterns to capture important and impactful trends. AI takes the boredom and guesswork out of executing a marketing campaign or trying to close the sale, by generating insights from haystacks of data. How marketers will benefit from artificial intelligence It seems like AI is making headlines in every industry these days, and marketing is no exception.
Primarily, AI can help modern marketers transform marketing effectiveness in their internal operations, but also help them get more out of their data and personalize their marketing. 1. Improve efficiency with automated lead scoring Using artificial intelligence and advanced algorithms, marketers can set up automated lead scoring in their marketing automation tools (or even CallRail!). Automated lead scoring like CallScore relieves marketers of having to qualify leads through lengthy forms, allowing them to work on other marketing initiatives. Not only does AI-powered lead scoring save time, enabling machines to qualify leads is smarter, faster, and more accurate. You'll be able to screen leads to identify those with the most potential and optimize your marketing to attract similar leads, allowing you to send even more qualified leads to sales.